RECEIVING TOURISM INFORMATION
As travelers become more concern
about their destination, useful sources of information must be available for
decision-making. Choosing the travel destination is a very important and
long-way decision process for the tourist.
“Information is a POWER.” It
is truth whether information is correct or misunderstanding. From the survey of
the Thailand Development and Research Institute (TDRI), ‘word of mouth’
is the most influential source of information for tourists’ decision making
about their vacation. People tell their friends that ‘you must try to go there
once…’ and the word spreads. It is the perfect way to advertise and promote the
travelling.
Moreover, with so many
tools available in the travel decision making process, the online sources help
travelers to typically plan their trips. They
also use a mobile device to access internet for travel information. The use of
online video for travel planning has always been popular such as YouTube. Increasing
attention in social media is particularly focused to promote and share personal
experiences. The importance of brochures, magazines and television is also
important and help travelers for their decision making.
From a survey in 1990-1991 by
the Intrama World Destination Monitor, Thailand was ranked on the second
place where the tourists were likely to be cheated in Asia. The spread of
disreputable information poses growing risks to society and economy. The tourists
may feel betrayed and are more likely to go somewhere else for the similar
products or services. Thailand may also get a bad reputation as a deceptive
country, which means decreased revenues in the future. However, it may be difficult for the tourists to
accept and trust but their awareness in ethics can be altered and Thailand will
gain loyalty from customers again.
Finally, the government can help support
and reconstruct credibility of Thailand tourism. Many campaigns were initiated
to promote the sites and local culture in Thailand such as Unseen Thailand, Amazing
Thailand which managed by the Tourism Authority of Thailand (TAT).
They can uphold an international image and standing for Thailand tourism, and
also creates jobs for local people as well as instill the tourists with a
strong sense of environmental and cultural preservation.
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Thank You Very Much J
Thanks for posting the useful information to my vision. This is excellent information,.
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